Independent by design

A shared direction.
A personal commitment.

Drift North is an independent ecommerce studio led by Will, based in Yorkshire and working with outdoor brands across the UK.

Warm tent light beside a quiet forest lake

Meet the studio

Hello, I’m Will.

I bring design, development and practical ecommerce thinking together to make online stores work better.

My wider consultancy covers Shopify, Magento, custom software and the connections between online stores and business systems. Drift North brings that experience to a focused audience: brands that help people get outdoors.

You work directly with me. We establish what your business needs, agree the work and stay in touch as it takes shape. Where a project needs another specialist, we discuss their role upfront.

Explore my wider consultancy

What you can expect

Clear thinking

A useful answer to the problem, even when that means improving what you already have.

Direct collaboration

An open conversation with the person responsible for the work.

Care in the details

The small decisions that make a store easier to use, maintain and grow.

A good place to start

Where do you want
to take your store?

A new direction, a specific problem, or a better idea of what comes next. Let’s talk it through.

Tell us about your store