DRIFT NORTH

What we do

Ecommerce services
for outdoor brands.

From understanding what needs to change to building what comes next. Practical ecommerce expertise for outdoor and adventure brands.

01 / Outdoor store review02 / Focused store improvements03 / Store design & development04 / Continuing improvement

01 / Outdoor store review

Find your next step.

A practical, independent look at how your store works for the people buying from it.

Let’s talk about it

We follow up to three product journeys through one storefront, looking at discovery, product detail and the path to purchase. Where analytics are available, we use them to put observations in context.

  • A prioritised report with clear recommendations
  • A recorded walkthrough and a 45-minute discussion
  • A defined scope for the improvements worth making
A good fit

For a store that needs a clear plan before committing to a rebuild.

Typical timing

Typically five working days after access is ready.

02 / Focused store improvements

Make the important things work better.

Solve a specific problem with a carefully scoped piece of design and development.

Let’s talk about it

From a product page that leaves questions unanswered to a catalogue that is hard to navigate, we focus on the part of the buying journey that needs attention.

  • One agreed problem area with clear deliverables
  • Design, development and two consolidated review rounds
  • Responsive checks and a practical handover
A good fit

For established stores with a particular friction point.

Typical timing

Typically one to three weeks, depending on scope.

03 / Store design & development

Build for your next chapter.

An online store shaped around your products, your customers and the way you operate.

Let’s talk about it

We bring together information architecture, design and development for a considered Shopify store. Magento projects and more complex integrations are scoped around their individual requirements.

  • Discovery, design and core storefront templates
  • Agreed catalogue migration and app integrations
  • SEO migration planning, testing and handover
A good fit

For brands ready to launch, rebuild or move platforms.

Typical timing

Typically six to ten weeks once scope and content are ready.

04 / Continuing improvement

Keep moving forward.

A consistent partner for the useful improvements that come after launch.

Let’s talk about it

An agreed monthly allocation, a prioritised backlog and direct communication. We refine the store as your range, customers and business develop.

  • A defined allocation of development time
  • A monthly review of priorities
  • Clear reporting on completed work and next steps
A good fit

For brands that want steady, considered progress.

Typical timing

Monthly, with capacity and response times agreed upfront.

A few useful answers

Before we set off.

Do we need a new website?

Not necessarily. If your existing store has a sound foundation, a focused improvement may be the best next step. We start by understanding the problem, rather than assuming a rebuild.

Which platforms do you work with?

Shopify is the main focus for new stores. Magento development and migrations are assessed individually, along with the operational integrations your business needs.

How much does a project cost?

We agree a scope and quote before work begins. The number of templates, catalogue size, migration requirements and integrations all affect the work involved. Tell us about your store and we’ll suggest an appropriate starting point.

Can you help after launch?

Yes. Continuing improvement is available through an agreed monthly allocation, with clear priorities and response times. Platform subscriptions, third-party licences and emergency cover are agreed separately.

A good place to start

Where do you want
to take your store?

A new direction, a specific problem, or a better idea of what comes next. Let’s talk it through.

Tell us about your store