Start with the friction customers face
More traffic is not the whole answer if people cannot work out which product fits their needs. For specialist outdoor equipment, the difficulty may be a missing dimension, an unclear variant name or a collection with filters that do not help narrow the choice.
We focus on one agreed problem area. That might be improving a product-page template, simplifying a category journey or bringing compatibility information into the purchase decision. Where the problem is unclear, an Outdoor Store Review is a useful first step.
Examples of focused improvements
These are illustrative project types, not claims of results already achieved. The right change depends on evidence from your own store and customers.
- Collection navigation: organise a range by meaningful use, then offer relevant filters such as capacity, packed size or power source.
- Technical product pages: use consistent units, clear specification tables, useful imagery and an explanation of what is included.
- Compatibility and variants: make model, size and fitting differences explicit before someone adds a product to their basket.
- Purchase information: bring stock, lead times, delivery details and returns links into the buying journey.
- Mobile interaction: fix awkward selectors, hidden information and controls that are difficult to operate on a small screen.
Measure the behaviour the change is meant to improve
Before implementation, agree a baseline and a relevant measure. A collection change might be assessed through product discovery tasks and onward product visits. A product-page change may need checks on variant selection, add-to-basket behaviour and repeated customer questions.
Conversion rate alone can obscure changes in traffic source, promotions, product availability or seasonality. We review the context and distinguish a useful signal from a proven effect. A/B testing is only appropriate when traffic and the size of the question support it.
Where reliable analytics are missing, start with instrumentation or observed usability checks. We do not turn a small before-and-after comparison into an unsupported sales claim.
Defined delivery, without a full rebuild
A typical focused improvement takes one to three weeks, depending on complexity and access. The proposal sets out the affected templates, design and development work, two consolidated review rounds, acceptance criteria and handover.
Shopify app behaviour, checkout restrictions, Magento customisations and third-party systems can affect what is possible. We investigate the relevant dependencies before committing to delivery. Larger integrations and a move to a new platform require their own scope.
Bring us the problem, not a finished solution
Send your store URL, the page or journey you are concerned about and what customers or your team have reported. If you have a deadline or indicative budget, include it. We will discuss whether a focused change, a review or a broader project is the sensible next step.
Questions before we start
Is this a conversion rate optimisation retainer?
The starting offer is a scoped piece of improvement work. Ongoing prioritisation and development can be agreed separately, with a defined allocation rather than an unlimited testing promise.
Can our existing design stay?
Yes. We can work within an established design system where it supports the intended change. A whole-site redesign is not a prerequisite.
Let’s make the next step clear.
Tell us about your products, your current store and what needs to work better. We’ll discuss a suitable scope before you commit to paid work.
Talk through a store improvement